Social Media Marketing
Social media is a way to establish and build new business relationships, but it’s not a substitute for actually getting together with people. You still need to meet people one on one, participate in networking events and attend industry conferences. For consumer marketers that sell products through traditional retail channels, drawing the connection with the bottom line is even more difficult.
For this reason, it can be more useful to employ social media marketing as a top-of-the-funnel tool for building brand awareness. Don’t panic when your newly launched social media campaign doesn’t generate an immediate bump in sales.
Instead, develop metrics that measure other things that matter to your business and that social readily delivers, such as customer engagement and satisfaction levels.
There are plenty of ways social media marketing can help your business. You just need to get started, learn everything you can from your experiences and apply a little imagination. The real issue is can you afford not to participate in social media? That’s a question only you can answer.